Backlit displays are a great way to attract viewer attention and separate your ad from the clutter of visual merchandising. Using a photographic film generically called Duratrans, these displays require a lightbox to be seen. However, because they are backlit, Duratrans are striking in their color saturation, contrast, and luminosity. Used in tradeshows, they can be seen from a great distance away and attract viewers to your booth. They are used widely in retail stores for point-of-sale applications, and also in restaurants to advertise menu items. Food, in particular, looks great and can increase sales when displayed as larger-than-life backlit photos.